Artist Liason for Music Video

I approached my friend Reginald for the music video as we had work together prior on a shoot. After looking at 3 songs we selected 'That Aint Me'.

I contacted him through whatsapp and various phone calls here is a snippet of his idea for the video. Over a few phone calls and physically meeting we decided

13/11/16 - ('PhoneCall' 4:44PM) Decided on actual time for shoot and location
Tate Britain Stairs/Park area for 7 PM. He will bring 4 of his friends to be involved in video for scenes with and without them.

Production Meeting: Research Roles

Production Meeting: 21/10/16

We looked at Task 3, taking on producers role I shared out jobs for the research for pre-production.

'That Aint Me' Proposal

Originating Ideas: Independent

Original Idea: The idea for the music video production project I have is to work alongside my friend ‘King Reginald’ who is an upcoming rap artist from West London. I have done photography and filming prior and therefore I have built that rapport with him. He suggested 2 songs that he

He would be interested in following up to a music video. Called ‘That aint me’ and ‘Insomniac’ they are just over 3 minutes long and both of his recent EP 'The Suicide Story' that came out during summer. This is a good length of time for visuals and a performance/lip sync based video with a conceptual emphasis. The song ‘That Ain't Me' is a better opportunity for a music video, the song begins with a sample from an old hip hop track then slow chord progression and he begins rapping at a slow tempo. 

My idea is to begin with a shot of him in the car with his phone as he says 'Man its 4am i don't feel like going home ..wait let me check my phone' and use a close up shot of his IPhone getting a message, utilising the space and lighting to create a dark lit iphone shot. There would be a use of lyric interpretation of him saying 'Puff puff past it, that aint me' there would be a centralised shot of him with vape smoke coming out of his mouth, this would reflect the lyrics and chilled vibe of the track.  There will be more shots him walking switching from his feet to mid body to head in an outside nighttime lit location. When the beat drops it will switch to him as he is performing this will comprise of several locations and shots. The way of planning is to film the song in each 3 locations and in the edit to cut, and add the track over to match. He will also have an outfit for the car locations which will be shot at once then various for other location eg. outside/ streets and bridge. 5/10/16

Initial Planning for PreProduction

Develop an idea: mood boards, photographs, notes (for costumes, locations, storylines etc.) DANI

Constraints: time; costs; personnel; resources; legal and ethical considerations, e.g. location permission, copyright

(requirement, owner, clearance, cost)BERFIN

Research: The audience: who are they and what do they want? (age, gender, socio-economic grouping, lifestyle, location) interviews, questionnaires, own observations, audience figures (e.g. You tube hits) DIMITAR

Content research: existing music videos GROUP

Originate ideas: group and individual brainstorming of client and video ideas; analysis of each idea (pros and cons, what resources you would need); idea chosen and why GROUP